Describe your business

Safe 2 Save ("S2S") is a mobile app designed to discourage distracted driving and promote sustainable behavioral change. This app was inspired by a tragic incident involving a local college student and distracted driving. Since its inception, S2S has undergone numerous data-driven improvements to develop an effective solution.

Initially targeting teens and students in Texas, S2S gained traction by encouraging safe driving through competitions. Its engaging rewards system, where drivers earn points for responsible driving habits redeemable with partners like Amazon and numerous restaurant locations, has been a key factor in its success. S2S is nearing 500,000 downloads and has garnered over 8,000 reviews, reflecting its growing popularity and impact.

Why are you selling the business?

The owner would like to spend time on new ventures.

What is included in the sale?

All IP, data, customer data, and brand.

What is the technological stack?

AWS (EC2, RDS, Cloudwatch, Redis), Firebase, Laravel PHP framework with Vue JavaScript frontend

What actions are required to keep the business working?

The owner works approximately 5 hours per month, typically on customer service.

How does your business make money?

Rewards partners (restaurants and retailers) pay a monthly fee to be listed within the app. Sponsorships from insurance companies, law firms, auto dealers, etc. are also available.

What marketing initiatives have been used for this business?

The owners have mostly done grassroots marketing by developing relationships with restaurants and retailers. S2S set up safe driving competitions within school districts and brought in sponsors for prizes for the winning schools. They capitalized on appearing on local news stations, bringing awareness to the issues and growing its brand.

How can the future owner improve this business?

• Expand to new markets
• Hire a B2B sales team
• Increase digital marketing
• Marketing geared towards fleet/distribution/transportation companies
• Seek restaurant partnerships at the corporate level and online discounts to widen reward program to other geographies
• Pursue sponsorship opportunities with law firms, insurance companies and departments of transportation