Describe your business

Vidaify is an AI-powered SaaS platform that enables businesses to create authentic UGC (User-Generated Content) video ads in seconds using 300+ AI avatars. The platform eliminates the need for hiring creators or managing talent, allowing users to generate professional-quality video advertisements through a simple 4-step process. We serve e-commerce businesses, digital marketers, and agencies who need scalable video content for social media advertising.

Why are you selling the business?

The business has reached a stable operational state with proven product-market fit and recurring revenue streams. As the founder & developer, I'm looking to focus on new ventures and believe this platform would benefit from an owner who can dedicate full-time attention to distribution, scaling and expanding its market reach. The automated nature of the platform makes it an ideal acquisition for someone seeking a profitable, low-maintenance SaaS business.

What is included in the sale?

The sale includes the complete Next.js codebase, all AI avatar assets (300+ characters), database with user data, active subscriptions, payment processing setup via LemonSqueezy, and all associated domains and hosting accounts. Additionally, you'll receive the brand assets, documentation, and a transition period to ensure smooth handover of operations. If you need transisition from Lemonsqueezy to stripe I can help with it.

What is the technological stack?

The platform is built on Next.js 14 with TypeScript, using Clerk for authentication, Drizzle ORM for database management, and Tailwind CSS for styling. Payment processing is handled through LemonSqueezy, with Vercel Analytics for tracking, and the entire application is optimized for deployment on Vercel's platform.

What actions are required to keep the business working?

The business requires minimal daily maintenance due to its automated nature - primarily monitoring payment processing, responding to customer support inquiries, and occasional server maintenance. Monthly tasks include reviewing subscription metrics, updating AI avatar library if needed, and basic marketing activities to maintain customer acquisition.

How does your business make money?

Revenue is generated through tiered SaaS subscriptions ranging from $19/month (Starter) to $149/month (Scale), with annual billing options offering discounts. The business model is highly scalable with recurring monthly revenue from active subscribers who purchase video generation credits based on their chosen plan tier.

What marketing initiatives have been used for this business?

Marketing efforts have focused on SEO optimization with targeted keywords like "AI UGC ads" and "video generation," along with content marketing showcasing the platform's capabilities. Social media presence on platforms where the target audience (e-commerce businesses and marketers) are active, plus word-of-mouth referrals from satisfied customers have driven organic growth.

How can the future owner improve this business?

The business can be scaled through affiliate marketing programs targeting digital marketing agencies, integration with popular e-commerce platforms like Shopify, and expansion of the AI avatar library with niche-specific characters. Additionally, implementing advanced features like multi-language support, custom branding options, and enterprise-level API access could significantly increase revenue potential and market reach.