Describe your business

Collaboration tool that helps freelancers and agencies stay in sync with their customers throughout the project process by streamlining communication and content into a simple workflow that can be shared and edited by anyone outside the organization. It allows users to collect and present their content in a structured way, discuss projects with collaborators through comments, and gather valuable input from customers along the way. The goal of the app is to enable users to make more progress in less time, improve customer satisfaction, and avoid costly mistakes through better communication and collaboration.

Key features:

• Use steps to outline your project and break down the project into actionable steps; these appear front and centre at the top of your project
• Drag widgets into your workflow to store and edit content; start with a blank canvas and work together with a variety of widgets including text inputs, image galleries, files, tables, and more
• Integrate third-party apps: use the embed widget to connect popular apps to bring all your data into one convenient workflow
• Contextual commenting on each block
• Use statuses to indicate the progress of the project; set a status like “completed”, “in-progress”, “needs review”, and “upcoming”
• Invite external users via email or a shared public link
• Set permissions to prevent participants from configuring or editing the project.

Why are you selling the business?

The two co-founders of this business decided to part ways on the project. I don’t have enough resources to take on the project solo, nor the sales and marketing abilities to get it out there.

What is included in the sale?

• Full source code of the SaaS application + documentation
• Full source code of the Marketing website
• Font stack (Sailec); all font faces and can transfer myfonts account
• Figma files for SaaS application, marketing website, logo, and colour palette
• Illustration set used in marketing website
• Marketing docs for competitor analysis, go-to-market strategy, and positioning statement
• Custom sendgrid email template
• stepflow.co domain
• Twitter account

What is the technological stack?

• SaaS application written in Angular (v13.2.1) + Typescript, Firebase back-end, Prime Components (v13.1)
• Marketing website written in Svelte+SvelteKit
• SendGrid for app emails

What actions are required to keep the business working?

• Maintain Firebase hosting; currently on Blaze pay-as-you-go plan with no charges incurred yet
• Maintenance and continued feature development of the application

How does your business make money?

Currently, the business does not generate any revenue - we made the product free while it’s still in beta. We have a pricing page which explains this and can be easily expanded to display two more tiers. The code on the marketing website is ready-to-go to display two additional tiers. The SaaS application needs Stripe integrated to link to these payment plans.

What marketing initiatives have been used for this business?

• ProductHunt upcoming page (79 subscribers)
• SEO optimized marketing website

How can the future owner improve this business?

• Ready to launch; cold outreach can begin to gain initial user base
• Find a target niche in project management and adjust the feature set for that group
• Consider pivoting the software from the project management space into workflow / process management
• Consider an integration with Zoom to launch on their marketplace