Describe your business

This is a profitable digital fitness brand selling eBooks and training plans through Gumroad, inspired by viral trends like Sam Sulek-style workouts.

Why are you selling the business? I’m focusing my time on new ventures and don’t have the capacity to manage or scale this project further. The foundation is already strong — with viral content, proven sales, and an engaged audience — and I’d like to pass it on to someone who can take it to the next level.

What is included in the sale? Full Gumroad account with all digital products (PDFs, source files, cover art)

Branding assets: logo, Canva templates, ad creatives, mockups

Buyer email list (exported as CSV)

Facebook Pixel data (retargeting audiences if applicable)

Sales page copy, bonus content, and marketing assets

What is the technological stack?

The business runs on Gumroad for product hosting, sales, and delivery. Social media content is created using tools like Canva, CapCut, MidJourney, and Leonardo AI. Email marketing can be integrated using MailerLite or ConvertKit (optional). Facebook Pixel is already set up for retargeting.

What actions are required to keep the business working?

Occasionally post or schedule content across Instagram, TikTok, and Facebook to maintain engagement.

Monitor Gumroad dashboard and respond to occasional customer emails.

Add new products, bundles, or update existing ones (monthly or quarterly is enough).

Optional: Run paid ads or email blasts for product promotions and launches.

How does your business make money?

The business earns revenue by selling digital fitness eBooks and workout plans directly through Gumroad. Additional income can come from product bundles, discounts, or seasonal promotions. Buyers are driven from organic traffic (social media) and retargeted with ads.

What marketing initiatives have been used for this business? Viral content strategy on Instagram, TikTok, and Facebook, reaching over 50 million views organically.

Facebook Ads and boosted posts used to promote top-selling eBooks.

Facebook Pixel installed for retargeting and lookalike audience creation.

Influencer-inspired branding leveraged to capture trending fitness demand.

Basic email marketing campaigns to promote new products and offer discounts.

How can the future owner improve this business? Launch a monthly subscription/membership plan on Gumroad for recurring revenue.

Build and grow the email list with lead magnets and nurture sequences.

Scale up with high-converting paid ads using proven video creatives.

Add more eBooks (e.g., bulking programs, meal plans, home workouts).

Offer 1-on-1 coaching, group challenges, or paid webinars to increase average order value.

Expand to YouTube or an app for long-form content and deeper monetization.