Describe your business

A curated weekly newsletter that makes marketing actually enjoyable with $8850 TTM (trailing twelve months) revenue. Stay informed on the latest news, tools, and insights, for free.

Why are you selling the business?

I have a job and also several side projects which started picking up steam.

What is included in the sale?

• Newsletter handover
• Subscribers list
• Website
• Twitter account
• Slack group

What is the technological stack?

WordPress website, Mailer Lite ESP, Ad-booking system in Google Sheets

What actions are required to keep the business working?

-Writing newsletter every week -Marketing it

How does your business make money?

It earns revenue through 3 different channels: -Sponsorships -Classified ads -Affiliates

What marketing initiatives have been used for this business?

Two main channels of growth are Product Hunt and Indie Hackers. Indie Hackers drove 1200+ active subscribers whereas Product Hunt drove upto 800 active subscribers. Rest came through Twitter and word of mouth etc. Recently, I started posting newsletters on the website and SEO is just kicking in.

How can the future owner improve this business?

-Engage in previously inactive paid community and promote it in the newsletter. -Increase sponsor ad price. -Create a paid-only version of the newsletter, and use the free version as an acquisition channel. Just like KickstartSideHustle is doing. -Start providing roastmylandingpage.com like services for $99-199 each. -Offer consulting / services to B2B companies. -Eliminate classified ads and replace them with 2nd sponsor ad and instantly increase ARR by 30%. -Create your own courses / ebooks etc.