Shopify is without a doubt the best ecommerce platform on the market right now. Store owners are able to setup amazing looking stores with advanced functionality in no time at all. However, this plug-and-play ecosystem has some limits and starts to have some painful drawbacks at the enterprise level.

One way of preventing this is to lean towards headless systems gaining speed, performance and a better SEO.

Headless Commerce has been rising in popularity lately, with more brands opting for this highly customizable approach. This is the latest trend among eCommerce stores. Using the Headless approach can dramatically open up the sea of customization to you.

What is Headless Shopify Commerce?

Headless Shopify means that the frontend (or the "head") of your Shopify store is decoupled from your eCommerce backend.

This means you get the best of Shopify's back office admin, but you no longer use themes hosted within your Shopify store. The frontend of your site is now hosted independently while Shopify is still utilized to power the back office for order, customer and product management. The checkout is also powered by Shopify.

Headless eCommerce has the potential to give your online operation a competitive advantage with benefits around performance, speed, and customer experience.