Startup description

My app is a well-established app in the health and wellness space, helping parents tackle one of the most common early challenges: infant sleep. Launched in 2010, the app offers a science-backed platform to support healthy sleep routines for babies. Its core business model is built around subscriptions, with strong user retention and low churn. It has 14,000 MAUs, more than 2,000+ ratings, and 10+ million sleep sessions logged.

Key highlights:

Annual revenue $10,000

Annual profit $8,000

Churn rate 0.3% average last 12 months

LTV $6.99 per paying customer

CAC $0

Business margin 100%

Team

One person doing development and that's it. It's mostly passive.

Tech Stack

Swift for client-side and S3 to store files.

Marketing and growth

No marketing was done. Only monetization efforts like improving the onboarding funnel.

Return on investment

If buyers don't do anything, I would expect the project to be at $12,000 ARR at least in the next 12 months. It is about 2 years and 3 months. Ideally, buyers would attract more downloads via ASO, cross-promotion, social media, or other means.

Startup assets

App codebase and IP.

All audio, design files, and assets.

Website codebase.

Risks

If buyers work on the marketing side, they will be fine. Don't see any major disruptive risk.

Summary

The app runs with minimal maintenance and presents clear upside through improved App Store Optimization, cross-promotions, and social media growth. Monetization is solid but still has room for optimization—both in funnel performance and pricing strategy—making it a compelling opportunity for further scaling.

✅ $10,000 in ARR , $8,000 in proceeds

✅ 500 customers

✅ Business model: SaaS

✅ Built with Swift, Amazon S3